Do you have a Passion for fashion?Do you care to make a positive environmental and social change? Are you looking to take the first step towards sustainable fashion?
You hold the key to doing both -Sustainability and Fashion at the same time. It is really not that hard – you are not expected to participate in a protest march or join Green peace – though, you could- if you like. It is a great way to meet new people.
Every journey towards the path of sustainability starts with the first step. One tree saved; one worker in healthier working conditions or fewer pollutants in the rivers.
The key to making a lasting commitment is to understand your own passion and values and then convert these into actions. Even the big names in international fashion are getting into Sustainable Fashion.
Buy less, choose well and make it last
This quote by Vivienne Westwood is self explanatory.
Here are some simple ways to get you started:
Sustainable clothes are well-made of a high-quality materials is more eco-friendly because they last longer and do not need to be replaced so often. I know it is hard, but resist buying things with impossibly low price tags and lose the buy-and-toss behaviour.
Cheap in fashion simply doesn’t exist. Those clothes you bought impulsively might have been cheap to you, but once you add to them their real cost someone else had to pay with their health or damage to the environment. Not so cheap anymore
Start looking at your clothes differently.
Does this piece look great on me?
Is an important question but Should not be your only question. How about asking these as well?
- Who made these clothes?
- What materials were used?
- Were the materials sustainable?
- Where did they come from?
- Where were they made?
Being interested in the answers to these kinds of questions is the best first step towards changing the story for both the people who make our clothes and the environment.
Loom Tree is making clothes from sustainable materials, sourced from NGOs like SEWA and Sasha. We also run a community development project in Bihar and West Bengal. A mulberry plantation has been set up with a sericulture project. Hand spun mulberry yarn and handloom woven mulberry silk fabric is also being produced and will be in our stores soon.
To read about our Sericulture Project click here.
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