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Do you have a Passion for fashion?Do you care to make a positive environmental and social change? Are you looking to take the first step towards sustainable fashion?

You hold the key to doing both -Sustainability and Fashion at the same time. It is really not that hard – you are not expected to participate in a protest march or join Green peace – though, you could- if you like. It is a great way to meet new people.

Mulberry silk – Indigo.

Every journey towards the path of sustainability starts with the first step. One tree saved; one worker in healthier working conditions or fewer pollutants in the rivers.

The key to making a lasting commitment is to understand your own passion and values and then convert these into actions. Even the big names in international fashion are getting into Sustainable Fashion.

Vivienne Westwoods Sustainable collection

Buy less, choose well and make it last

This quote by Vivienne Westwood is self explanatory.

Here are some simple ways to get you started:

Sustainable clothes are well-made of a high-quality materials is more eco-friendly because they last longer and do not need to be replaced so often. I know it is hard, but resist buying things with impossibly low price tags and lose the buy-and-toss behaviour.

Cheap in fashion simply doesn’t exist. Those clothes you bought impulsively might have been cheap to you, but once you add to them their real cost someone else had to pay with their health or damage to the environment. Not so cheap anymore

Start looking at your clothes differently.

Does this piece look great on me?

Is an important question but Should not be your only question. How about asking these as well?

  • Who made these clothes?
  • What materials were used?
  • Were the materials sustainable?
  • Where did they come from?
  • Where were they made? 

Production of Mulberry silk

Being interested in the answers to these kinds of questions is the best first step towards changing the story for both the people who make our clothes and the environment.

Loom Tree is making clothes from sustainable materials, sourced from NGOs like SEWA and Sasha. We also run a community development project in Bihar and West Bengal. A mulberry plantation has been set up with a sericulture project. Hand spun mulberry yarn and handloom woven mulberry silk fabric is also being produced and will be in our stores soon.

To read about our Sericulture Project click here.

Do you like the story? please share your views in our comments section.

Natural coloured mulberry dress. Click on image to Shop the Look.

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Are you a slave to fashion and movies?

If yes! Then the Oscars is truly a un-missable event and an evening to remember so get set for the Fashion Olympics.

The Oscars are not simply the celebration of cinema but also the evening when the years most memorable and beautiful clothes are worn on the red-carpet. Most of what is worn goes down in fashion history.

Do you remember Audrey Hepburn and Grace Kelly’s timeless grace? It is a flashback that is still relevant today.

There is no red-carpet more scrutinised than the clothes worn for Oscars.

Historical fashion friendships have been born on this events red-carpet – Givenchy and Audrey Hepburn. We can safely say that the outfits become more memorable than the films for which they were worn. For example Halle Berry’s outfit made Ellie Saab a household name.

Why do the clothes worn at the Oscars matter so much?

The answer is that men and women attending the event are very influential and we admire them for not only for the roles they chose but also the clothes they wear. We identify with our favourite actor or actress and are cheering for them so when they win we feel a sense of victory.

Have you faced challenges in your daily life? I am sure you have and this makes you sympathetic to the character from the movie who has struggled and when they win it makes us happy. The clothes they wear become part of our wish list.

We mere mortals enjoy watching our celebrities make the fashion choice that speaks for their strength and brilliance. The clothes worn go down in fashion history. There are plenty of award shows but they pale into insignificance when compared with the Oscars.

We are all holding our breath for the 2018 Oscars and the fabulous Gowns and Tuxedos. 

How about making it an evening to remember!
Glam up with your friends and watch the show together.

Click on image to SHOP the look

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