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Ethical and Sustainable Fashion Shopping can be fun and good for the soul  but it is not always straightforward and simple as it requires some research. Before we get into serious research stuff – Let us focus on you First.

What are you passionate about? The environment? Small carbon footprint? Handmade Fabrics? Fair trade? Locally sourced materials? No child or slave labour?

What you care about and what you value is different for everyone else. It is not easy to check all the boxes that make a product Ethical and Sustainable but things can become simpler if we narrow down what your priorities are  and what is available to you.

Ethically sourced Silk Top. To Shop the look Click on Image

It is important to know that the companies you are supporting and the clothes you are wearing did not harm the environment or people.

But lets not fool ourselves – the clothes themselves need to be attractive and something we want to wear. No matter how environmentally friendly they are if they don’t fit or the colour runs – we are not going to be happy with the! We need to find out –

What is most important attribute of an outfit for YOU.

These include:

  • price
  • durability
  • comfort
  • style
  • colour
  • material

Indigo dyed Fabric

Some of these may overlap. Before embarking on your shopping spree it is always a good idea to make a list of exactly what outfits you are looking for. Jeans, tops, dresses, work wear or party wear.

Online shopping can be the easiest and many brands have a transparent trail that will let you know exactly where the clothes were sourced, right from the material to the stitching. You can chose from the ones that share your values and ethics. Check out the brands mission and vision page.

In India we are specially lucky as we have an abundance of craft bazaars where we can buy handmade products directly from the producer groups.

In Delhi we have the Nature Bazaar at Andheria More and Dilli Haat at INA.  It is very cool experience talking  to the people who have made the products and are selling them right at your door step. You don’t need to travel to remote parts of the country to buy a Jamdani or a Chanderi. Often the crafts people are happy to collaborate with customers to produce one off custom made designs for a small fee. If the clothes you buy from crafts people don’t fit perfectly please get a tailor to alter it to your size. Our crafts people need us to make a living and when we buy from them we also give them valuable feedback so that they can improve their products and making them more contemporary and market friendly.

When looking for Ethical and Sustainable clothes do not be too hard on yourself remember every small step you take makes a big impact.

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The Eternal style of Denim is the ideal look for the season. The versatile nature of Denim is pushing it in the forefront of fashion.

Fashion magazines and Runways around the world have been scouted by  LoomTree and we can tell you denim is undergoing a revival. We are seeing a celebration of indigo washes as the most worn look not only as Street Style but also in the Dressed-Up section.

Denim is very easily dressed up – well tailored jeans with a silk blouse and the right accessories can be a force to reckon with.

Loom Work Wear Perfection Denim


Wearing Denim to work has now become very acceptable. You have a choice from the wide range of suits; pairing them with simple white shirts or t-shirts.

A well structured Demin Jacket with a floral dress and mules will make you presentable for any meeting or presentation.

The denim market is bursting at the seams with new styles. Flared, cropped-flare, mom, boyfriend, frayed-hem, skinny and Boot Cut – Yes! Really! It’s a bit of a minefield, especially given that some styles are considerably more flattering and easier to wear than others.

But if you’re keen to look beyond your trusty straight leg jeans and experiment with more interesting options, darker washes are your friend. Not that darker shades ever went out of fashion but this season it is the highest sell-out of all colourways.

Here are some options to experiment with:
  • You can work a slightly more polished version with dark skinny jeans and blue denim shirt. Add a slick of pink or red lipstick and you’re good to go.
  •  Team your denim jacket with dark or black jeans and you will feel effortlessly cool. Try out different tones of the dark shade.

  • You can look picture perfect by teaming your double denim combo with simple pumps and a neutral tote. When double denims done right, it really is one of the best looks.

Click on Image to Shop the Look

Go on! Add a little Denim to your Wardrobe.

How would you wear denim? Which outfit idea is your favorite? Share in the comments!





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Taurus is ruled by Venus, the planet of love. Taurus star style show her appreciation for luxury and nice things in life. There Wardrobe is filled with things that reveal her love for great craftsmanship and elegance.

Cate Blanchet Quintessential Taurus Woman

Taurus are never afraid to show off the femininity and to capture the curves of the feminine body so the Taurus Star style inclines them fill their wardrobe in all the different textures and fabrics fabrics. This summer’s floral look is particularly favorable to the Taurus woman as she can adorn her self in her choice of floral dresses and accessories.

Floral Dress by Loomtree. To Shop the Look Click on Image


Some of the female Taurus fashion icons are Audrey Hepburn, Cate Blanchett, Cher,  Dianna Agron, Grace Jones, Jessica Alba, Katharine Hepburn, Penélope Cruz and Renée Zellweger.

Taurus Career:Those born under the sign of Taurus people tend to be practical, steady and reliable with organisation skills second to none. Any career concerned with money or the land  is ideal including banking, investment, property, or Farming, landscaping, gardening, or environmental engineering.

Taurus in Love:

The Taurus woman is in touch with their feelings. The Taurus can be a hopeless romantic looking for that

love of a lifetime.

They are looking for a stable, loyal partner who’s affectionate and classy.

Taurus woman can be very determined, there’s no use telling a Taurean  she) is obstinate.  In the taurean’s  mind, she’s not stub­born at all. She’s patient.  She’s not hardheaded-she’s just sensible and firm.

The Taurus woman’s funny bones are tickled by broad and slapstick comedy.  Taurus humor is warm and earthy, playful. These people are seldom, if ever, really cruel or vindictive. But They are not afraid to call a Spade a Spade!

Go Taurus Girl continue to be Honest, Elegant and never be afraid to Speak your Mind the world needs to hear you!

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March Madness is the hottest topic in the United States this time of year and Athleisure is the hottest look.

Let’s find out what it means?

March Madness refers to a college basketball tournament. The competition takes place every March. And the madness it creates is excitement! Athleisure is a trend that takes the most attractive qualities from active wear and business casual.

Impact on fashion?

March makes avoiding athletics entirely an impossibility — which means finding March Madness outfits are of the utmost priority. The month has been historically associated with an abundance of team jerseys and other sports paraphernalia, non-negotiable attire for those watching the game with friends and family.

Hadid sisters on the move

 Athleisure fashion is here to stay and it is about looking stylish while dressing down in active wear. 


Celebrities from the Hadid sisters to Kendall Jenner are all embracing the casual outfits. It combines the most attractive qualities of business casual and sports wear. Stock up your wardrobe with sweatpants, mesh tops, trainers and hoodies. Athleisure is not a trend or a fad it is predicted that it will lasts way beyond the month of March.

Athleisure combines the comfort of wearing exercise clothes in everyday settings from work to a party. It is in fact the new casual and defining the way women are approaching their clothes. The versatility of these clothes has made them very attractive to most women. They are low maintenance, with properties like wrinkle and odour resistance.


The trend has slowly been creeping in over the past few months but its set to be huge this year

The trend is proving casual wear isn’t just for the gym. It is encouraging a balance between style and multi-functionality, the trend allows the on-the-go woman to breeze through her daily activities in chic and comfy clothing that can take her from her morning workout routine to her workplace and even to a lunch date without breaking a sweat.


Loomtree Athleisure range

How about updating your wardrobe and go from workout to Hangout and work to parties.

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Why has The enigmatic destination of  Morocco always attracted people seeking adventure from all over the world?

The North Atlantic ocean and the Mediterranean sea ensures a diverse climate full of beauty giving the inspiration to set off on adventures. Each city and terrain of this North African country is vastly different and provides a source of delight both to the wanderer and foodies. Inviting to explore its culture, ancient medinas, endless deserts and beautiful coasts.

The thought of visiting Berber villages and tasting Moroccan food in the magical Kasbahs sets the imagination and taste buds on fire. Morocco is the culinary star of North Africa. Imperial and trade influence has been filtered and blended into Morocco’s culture. Being at the crossroads of many civilizations, the cuisine of Morocco is a mélange of Arab, Berber, Moorish, French, Middle Eastern, Mediterranean African, Iberian, and Jewish influences.

Moroccan cooking is enhanced with fruits, dried and fresh — apricots,dates, figs, and raisins, to name a few. Lemons preserved in a salt-lemon juice mixture bring a unique face to many Moroccan chicken and pigeon dishes. Nuts are prominent; pine nuts, almonds, and pistachios show up in all sorts of unexpected places.

Got your mouth watering yet? Here are some of our suggestions.

Don’t leave Morocco before trying these dishes:

Mint tea: ‘Moroccan whisky’, mint tea is the drink of choice. It is steeped with a few sprigs of spearmint stuffed into the teapot. It is poured into a tea glass from a height to create a froth called the crown.

Couscous: this is a fine wheat pasta traditionally rolled by hand. It is steamed over a stew of meat and vegetables. To serve, the meat is covered by a pyramid of couscous, the vegetables are pressed into the sides and the sauce served separately. It is often garnished with a sweet raisin preserve, or in the Berber tradition, with a bowl of buttermilk.

B’stilla: is human history on a plate. Combining ingredients commonly found in the Maghreb, spices from Persia and Arabia, traditional Moroccan pastry, and a name derived from Spanish, B’Stilla is the result of a few thousand years of conquest, religious fervor and trade. Layers of a paper-thin pastry coddle a blend of pigeon meat, almonds and eggs spiced with saffron, cinnamon and fresh coriander, the whole dusted with icing sugar and cinnamon.

Don’t keep the Mediterranean waters and the Atlas mountains waiting too long! pack your bag with the help of Loomtree.

To SHOP the look click on the image

Bon Voyage!






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Are you a slave to fashion and movies?

If yes! Then the Oscars is truly a un-missable event and an evening to remember so get set for the Fashion Olympics.

The Oscars are not simply the celebration of cinema but also the evening when the years most memorable and beautiful clothes are worn on the red-carpet. Most of what is worn goes down in fashion history.

Do you remember Audrey Hepburn and Grace Kelly’s timeless grace? It is a flashback that is still relevant today.

There is no red-carpet more scrutinised than the clothes worn for Oscars.

Historical fashion friendships have been born on this events red-carpet – Givenchy and Audrey Hepburn. We can safely say that the outfits become more memorable than the films for which they were worn. For example Halle Berry’s outfit made Ellie Saab a household name.

Why do the clothes worn at the Oscars matter so much?

The answer is that men and women attending the event are very influential and we admire them for not only for the roles they chose but also the clothes they wear. We identify with our favourite actor or actress and are cheering for them so when they win we feel a sense of victory.

Have you faced challenges in your daily life? I am sure you have and this makes you sympathetic to the character from the movie who has struggled and when they win it makes us happy. The clothes they wear become part of our wish list.

We mere mortals enjoy watching our celebrities make the fashion choice that speaks for their strength and brilliance. The clothes worn go down in fashion history. There are plenty of award shows but they pale into insignificance when compared with the Oscars.

We are all holding our breath for the 2018 Oscars and the fabulous Gowns and Tuxedos. 

How about making it an evening to remember!
Glam up with your friends and watch the show together.

Click on image to SHOP the look

Image source
Image source
Image source







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Holi is around the corner are you ready to Party? Show off your fun and cool style

To be honest Holi can be a tricky festival to get dressed for as you are most likely to bin the outfit.

To enjoy the festival without any worries a lit bit of planning can go a long way in increasing the festivities. Wearing old clothes has become passé and the fashion conscious want to use it as an opportunity to show their fun and cool style.

How to look fashionable without sacrificing comfort? Here are some suggestions:

  • Do take inspiration from Bollywood and fashion a look based on Deepika’s “Balam Pichkari”. Wear a loose t-shirt in bright colours and pair with cut off jeans or pajamas. You will stand out and the colours will add to the out-fit.

  • Do go for a cotton fabric as it will not slouch after you have been soaked and go on enjoying the festival.
  • Don’t wear transparent clingy clothes – you know why. You are going to get so drenched and want to party on!
  • Don’t wear low-cut t-shirts. Even the super confident can get uncomfortable as we are never too sure of the crowd and do not want to attract unwanted attention.
  • Should you be interested in vintage fashion a trip down memory lane will serve you well. White chicankari kurta with a bandhini dupatta will work well. White saree worn by heroines of yester years can make people swoon.
  • Don’t wear comedy fancy costume – it will draw attention but not necessarily of a positive nature.

Click on the image to SHOP the look

  • Do wear a pair of smart swim shorts – borrow it from your boy-friend or brother if you do not want to buy one. The material is breathable, will dry quickly and will keep you cool and dry all day. They also come in all colours and shapes so can be very flattering.
  • Do not neglect your foot wear and headwear. You could try the Glastonbury look and wear wellies and a cool hat. There are so many available in the market.


Remember to be comfortable and safe this HOLI – do carry a reasonable bag. I would recommend a bumbag – keep your phone safe and of course your house keys.

image source

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Dear Pisces,

Do you check your horoscope daily?
Or work out your schedule accordingly?

Or  are you Not a die-hard believer and just  together with friends to giggle over astrology predictions?

Well, in these unpredictable times it can be fun to check out how our signs can guide us. Wanna know what the stars say about the Pisces?

You are the “Old Soul of the Zodiac”; Being the last sign – You are more flexible and comfortable with change than the other signs.
You can “chameleon” yourself to fit into a variety of situations. You are artistic and love the arts and music. Deep in your heart a Pisces-born is an incorrigible romantic. You are very loyal, gentle and unconditionally generous to your partners.

Eva Longoria is your typical Pisces woman, she is confident and flirty at the same time.

When it comes to fashion, zodiac signs can reveal what styles you’re most attracted to and what pieces you gravitate towards while shopping. Pisces even out their artistic flare and reserved mentality with soft, feminine articles of clothing.

(click on the image to SHOP the product Abbie Floral Printed Maxi Dress with Front Slit and Slit Sleeves)

You prefer soft fabrics, such as silk, chiffon and velvet, and glamorous evening looks that are filled with lace. You adore heels in all styles, even if you don’t wear them that often.
By the way floral styles are your true love.

(click on Image to SHOP the look Amanda Cold Shoulder Ruffle Dress)

You need to choose jobs that allow you to express yourself and be true to your creative vision.
Pisces need to have an unstructured environment, creative license, and enough money to pay the bills.  When given the chance to explore and create you will prove to be the most inspired employee.



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Every few days do you look at your wardrobe and feel like you have nothing to wear? That happens to most of us and in fact, there studies to show that 80% of us only ever wear 20% of the clothes we buy.

Dressing for work can be a complicated process because what may be appropriate at work may not be a suitable choice for after work networking. Most people do not have the time to go home to change for dinner with friends.

Our lives are so rushed that we often forget what clothes we have in our cupboards and put ourselves under extreme stress when we need to dress for a special occasion. It is not always necessary to go shopping for the right clothes – they may be waiting patiently for you in the wardrobe to be picked.

It is great fun rediscovering your previous buys. They will refresh your memories – even make you laugh or encourage you to give an old friend a call.

Take some time out of your busy schedule for your wardrobe reinvention effort and you will discover the month’s stylish outfit at no additional cost. To get started:

  • select a top that you have forgotten
  • challenge yourself and pair it with a bottom
  • accessories with scarves
  • necklace and earrings can add a new twist to the look
  • take a selfie and post it and encourage feedback

Use the above steps to work through your wardrobe and encourage your friends to join in. Have a bit of fun while experimenting and coming up with your personal style. There are no mistakes in styling! Treat it as a new trend!

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