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Ethical and Sustainable Fashion Shopping can be fun and good for the soul  but it is not always straightforward and simple as it requires some research. Before we get into serious research stuff – Let us focus on you First.

What are you passionate about? The environment? Small carbon footprint? Handmade Fabrics? Fair trade? Locally sourced materials? No child or slave labour?

What you care about and what you value is different for everyone else. It is not easy to check all the boxes that make a product Ethical and Sustainable but things can become simpler if we narrow down what your priorities are  and what is available to you.

Ethically sourced Silk Top. To Shop the look Click on Image

It is important to know that the companies you are supporting and the clothes you are wearing did not harm the environment or people.

But lets not fool ourselves – the clothes themselves need to be attractive and something we want to wear. No matter how environmentally friendly they are if they don’t fit or the colour runs – we are not going to be happy with the! We need to find out –

What is most important attribute of an outfit for YOU.

These include:

  • price
  • durability
  • comfort
  • style
  • colour
  • material

Indigo dyed Fabric

Some of these may overlap. Before embarking on your shopping spree it is always a good idea to make a list of exactly what outfits you are looking for. Jeans, tops, dresses, work wear or party wear.

Online shopping can be the easiest and many brands have a transparent trail that will let you know exactly where the clothes were sourced, right from the material to the stitching. You can chose from the ones that share your values and ethics. Check out the brands mission and vision page.

In India we are specially lucky as we have an abundance of craft bazaars where we can buy handmade products directly from the producer groups.

In Delhi we have the Nature Bazaar at Andheria More and Dilli Haat at INA.  It is very cool experience talking  to the people who have made the products and are selling them right at your door step. You don’t need to travel to remote parts of the country to buy a Jamdani or a Chanderi. Often the crafts people are happy to collaborate with customers to produce one off custom made designs for a small fee. If the clothes you buy from crafts people don’t fit perfectly please get a tailor to alter it to your size. Our crafts people need us to make a living and when we buy from them we also give them valuable feedback so that they can improve their products and making them more contemporary and market friendly.

When looking for Ethical and Sustainable clothes do not be too hard on yourself remember every small step you take makes a big impact.

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Indian Inspired themes continue to lead the Global Runway because  International fashions love the Unique skills of the Indian crafts person.

A big influence in the international fashion scene can be seen by the use of  Indian jewelry, weaves, prints and clothing silhouettes and head gear.

Ever wondered why there were so many Indian themes on the International Runway?
tussar, brocades and

Marcheasa Spring 2013

India’s rich craft traditions and diverse cultural heritage present a wide range of art and craft, embroidery, weaves, colours, printing, and dyeing techniques for the Global Fashion leaders to be inspired by and incorporate into their collections.

Designers as diverse as Dior, Chloe, Hermes, Gaultier, Mcqueen are leading the way with Indian inspired themes.

weaves and silhouette

Hermès Spring 2008

A quick historical perspective of why India is important in the world fashion scene leads way back to the times when the traders from around the world came to buy our fabrics; the silks, brocades and muslins.

Dior Spring 2018

The Great Exhibition of 1851 in London highlighted the crafts from different parts of India. Indian exports were valuable and highly desired till the Industrial revolution made our products too expensive when compared to the mass produced goods of the West.

Chintz dress, fabric from Coromandel Coast, India; tailoring British, around 1770-1780

The Indian Influence on global fashion is not always acknowledged but we can easily identify the different skills and techniques that have gone into making the making the red carpet gowns, the high street bohemian tie die dresses, scarves and the beading, hand stitching and patchwork we see in contemporary collections every season.

Armani Privé crystals, sequence and bead work

When it comes to most sought after Jewelry and clothing the Indian element cannot be missed but there has been a great deal of cross-pollination and it is difficult to say where one cultural imprint starts and the other ends.

Indian crafts and skills continue to have a very important place in the hearts, minds and wardrobes of fashionistas around the world.

Let’s embrace our traditional craft heritage and make the world Swoon with our Indian Style.



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There are so many film awards all over world but have you wondered why the Oscars are so important? Lets unfold the mystery!

Why do no award shows matter as much as the Oscars? Let’s analyse this!

Firstly, what are the Oscars?

It is the annual award ceremony of the Academy of Motion Pictures Arts and Science.

The golden statue is a Knight standing on a reel of film holding a crusaders sword.

One reason for Oscars being so influential is the fact that it is an American award show; USA is the biggest economy and great military power in the world.

Did you know ? These awards are not even voted publicly but by a select panel of film experts. 

In spite of this the Oscars are universally embraced as symbols of achievement in the global entertainment.

The other reasons that make the Oscars so important all over the world are the fact that it plays a crucial role in the success of the major winners.

In fact there is a significant increase in the box office earnings. There is a great media attention and the award results in higher salaries and better film offers for all involved.

The Oscars are loved as it does promote good Cinema which has a way of reaching everyone and reflects the global society . Even people living in far flung reaches of the earth. It is the world’s most powerful stage where dreams come true for people from diverse countries and cultures.

No one knows who is winning this years Oscars for Best Picture, the excitement is palpable everywhere.  Have you watched any of the nominated movies? We are very excited for the Lady bird.  It will be great to know which one is your favourite.

This year’s nominations have been announced and the Oscars will air live on the 4th of March. Enjoy!

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