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Ethical and Sustainable Fashion Shopping can be fun and good for the soul  but it is not always straightforward and simple as it requires some research. Before we get into serious research stuff – Let us focus on you First.

What are you passionate about? The environment? Small carbon footprint? Handmade Fabrics? Fair trade? Locally sourced materials? No child or slave labour?

What you care about and what you value is different for everyone else. It is not easy to check all the boxes that make a product Ethical and Sustainable but things can become simpler if we narrow down what your priorities are  and what is available to you.

Ethically sourced Silk Top. To Shop the look Click on Image

It is important to know that the companies you are supporting and the clothes you are wearing did not harm the environment or people.

But lets not fool ourselves – the clothes themselves need to be attractive and something we want to wear. No matter how environmentally friendly they are if they don’t fit or the colour runs – we are not going to be happy with the! We need to find out –

What is most important attribute of an outfit for YOU.

These include:

  • price
  • durability
  • comfort
  • style
  • colour
  • material

Indigo dyed Fabric

Some of these may overlap. Before embarking on your shopping spree it is always a good idea to make a list of exactly what outfits you are looking for. Jeans, tops, dresses, work wear or party wear.

Online shopping can be the easiest and many brands have a transparent trail that will let you know exactly where the clothes were sourced, right from the material to the stitching. You can chose from the ones that share your values and ethics. Check out the brands mission and vision page.

In India we are specially lucky as we have an abundance of craft bazaars where we can buy handmade products directly from the producer groups.

In Delhi we have the Nature Bazaar at Andheria More and Dilli Haat at INA.  It is very cool experience talking  to the people who have made the products and are selling them right at your door step. You don’t need to travel to remote parts of the country to buy a Jamdani or a Chanderi. Often the crafts people are happy to collaborate with customers to produce one off custom made designs for a small fee. If the clothes you buy from crafts people don’t fit perfectly please get a tailor to alter it to your size. Our crafts people need us to make a living and when we buy from them we also give them valuable feedback so that they can improve their products and making them more contemporary and market friendly.

When looking for Ethical and Sustainable clothes do not be too hard on yourself remember every small step you take makes a big impact.

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Holi is around the corner are you ready to Party? Show off your fun and cool style

To be honest Holi can be a tricky festival to get dressed for as you are most likely to bin the outfit.

To enjoy the festival without any worries a lit bit of planning can go a long way in increasing the festivities. Wearing old clothes has become passé and the fashion conscious want to use it as an opportunity to show their fun and cool style.

How to look fashionable without sacrificing comfort? Here are some suggestions:

  • Do take inspiration from Bollywood and fashion a look based on Deepika’s “Balam Pichkari”. Wear a loose t-shirt in bright colours and pair with cut off jeans or pajamas. You will stand out and the colours will add to the out-fit.

  • Do go for a cotton fabric as it will not slouch after you have been soaked and go on enjoying the festival.
  • Don’t wear transparent clingy clothes – you know why. You are going to get so drenched and want to party on!
  • Don’t wear low-cut t-shirts. Even the super confident can get uncomfortable as we are never too sure of the crowd and do not want to attract unwanted attention.
  • Should you be interested in vintage fashion a trip down memory lane will serve you well. White chicankari kurta with a bandhini dupatta will work well. White saree worn by heroines of yester years can make people swoon.
  • Don’t wear comedy fancy costume – it will draw attention but not necessarily of a positive nature.

Click on the image to SHOP the look

  • Do wear a pair of smart swim shorts – borrow it from your boy-friend or brother if you do not want to buy one. The material is breathable, will dry quickly and will keep you cool and dry all day. They also come in all colours and shapes so can be very flattering.
  • Do not neglect your foot wear and headwear. You could try the Glastonbury look and wear wellies and a cool hat. There are so many available in the market.

 

Remember to be comfortable and safe this HOLI – do carry a reasonable bag. I would recommend a bumbag – keep your phone safe and of course your house keys.

image source

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